Leidseplein might not be what you would consider as the heart of Amsterdam but this is purely geographical... Situated just 10 minutes from the central station on a tram, Leidseplein or Leidse Square is at the beating heart of the city.
Chock full of bars, restaurants and street entertainment, it is just a stone's throw from the main shopping street in Amsterdam and just a short walk to the fabulous Vondel Park or to Rembrandtsplein and De Wallen (red light district).
All round entertainment, bars, cafés, restaurants
Good choice of accommodation options
Easy access to shopping areas, Vondelpark and red light district
Not so good for:
Can be noisy and lively late into the night
Can get very crowded